Chasing the Sun

We love sun protection as much as you love the sun. That is why the sun is our main focus, and we have made it our mission to create products that brighten your day. Everyone deserves sun protection that feels amazing on their skin and that they can trust all day, every day.

The Perfect Fit

Amidst a sea of ​​choices, we strive to be your essential, must-have, and highly recommended sun protection. Discover how our products exceed expectations and why they are the perfect fit—for you, the planet, and the community.

Our Sunny Outlook

Our journey began on a beautiful day in Amsterdam in 2020. Founded by dermatologist and skin cancer expert Dr. Daniel Kadouch, our mission has been to establish a new benchmark in sun protection. With a steady commitment to sun safety, we meticulously create suncare and clothing products, prioritizing comfort and reliable coverage for everyone.

Shining a Light on Sun Protection

For us, it is not about overwhelming you with facts and figures or dictating what you should do. Drawing on our expertise, we understand what works best and strive to earn your trust for the sunny days ahead. No sweat, no frowns and no burns – only smiles and carefree moments.

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