Clearing the clouds

We love sun protection as much as people love the sun, putting it at our core, not on the side. This is why we’ve made it our mission to create products that make your day sunnier. Because your sun protection should be better and make you and everything around feel good, out and in, anytime, anywhere.

Our sunny outlook

This is why we came into the picture, one bright day in Amsterdam in 2020. Founded by dermatologist and skin cancer expert Dr. Daniel Kadouch, we want to become your new standard for sun protection. With our heart and mind on sun protection, we craft sun care and clothing products that provide comfort and coverage for whomever it’s on.

Making sun protection enjoyably obvious

For us, it’s never about offering you everything under the sun or telling you what to do. With our years of expertise, we know what’s right and put in the work to become your choice for sunny days ahead. No sweat, no frowns, no burns – just big smiles and good times.

Your right fit

In the sea of so many options, we shine our light to become your go-to, must-have, and highly-recommended sun protection. Learn how our products do more and fit right – for you, the planet, and the community.

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